Suction cups can be an integral part of your product or operations. Sticky Pod manufactures highly refined suction cups guaranteed to outperform all others.
New technologies that tackle future issues today, are not only inspiring, but they can be expensive. When you learn about new technologies that can repair, or even cure, ailments we humans experience in our lifetimes, it’s uplifting! Our optimism can soar, and our outlook on life can be positively transformed in a single press release. When all is said and done, we would like to believe that new technologies will simply sweep over the land, and our lives will improve overnight. Unfortunately, this utopian ideal rarely unfolds so eloquently.
New technologies present a challenge because the people that create these new technologies, are true visionaries. The most obvious being Steve Jobs. His idea for Apple, once he bought it back, was so far ahead of it’s time, the competition is still riding on his coat tails. There’s no doubt the iPhone has revolutionized our lives in a way we never saw coming, and still have trouble wrapping our head around today. Now that it’s here, we can’t imagine living without it.
While driving with my wife to Atlanta, we set out on the road and we always take this Bluetooth device that links our iPhones to our car radio. It’s a great little piece that just plugs into the car’s electrical port. Once it’s turned on, we can listen to any radio station, podcasts, videos, iTunes and audiobooks. Then, the unthinkable happened. It just quit! I mean it stopped working and we had to go back to listening to the regular car radio. I would like to say that it was no big deal, but after several hours without it, the drive really sucked! You just never know how good you have it until what you have is gone.
Visionary products make our world a better place, because they take us to places we’ve never been. And these are places we want to be. So why are they so expensive?!? By the time you get a product in your hands, typically that product has been a dream of just one person for many years. Larger, more expensive products, such as medical equipment, has been in the works for decades, and it’s always the fortitude of the original visionary that brings it to life. These projects can cost millions, if not billions, of dollars and take many years to bring to market. There’s no doubt they make our world a better place, but sometimes we cling to old technology because it’s so cheap, and it’s familiar.
I have some friends that just recently bought their first iPhones, and to say the least, they were hesitant to make the move from their old phones. As an iPhone customer myself, I couldn’t understand this, and I always pushed them to get iPhones. Of course, the iPhones are more expensive than most smart phones on the market, so spending the money can seem a little unjustified at first. Then, the reality of your new technology sets in, and you can’t imagine your life without it. You ask yourself, “How did we ever live without this?”
This is the enormous upside of new technology. At first, most people are hesitant to get their feet wet, but the next thing you know, you’re telling your friends all about it. So when you hear about new technology coming to market, pay close attention because it’s most likely the next product you’ll be using.
Now let’s look at this on a large scale. In the medical device world, there’s been a revolution unfolding around the world. Hospitals need to get patients in and out faster, but to make this happen, patient care has to be elevated to a level never before achieved. So in one corner we have the DaVinci Surgical Systems by Intuitive Surgical, and in the other corner, a multitude of companies that continue to sell old equipment. Think of them as the “coat tail riders”. Robotics and surgery go together like peanut butter and jelly. It’s going to happen whether anyone wants it to, or not. To say the least, Intuitive Surgical is making an enormous positive impact in patient care. Doctors can do faaaaaaaaar more today with a DaVinci robot, than they could just last year, without it. And as always, this new technology is expensive, while the old technology is considerably cheaper.
The truth of the future lies with Intuitive Surgical. It’s simply a reality that cannot be avoided and it’s not going to be. If Intuitive doesn’t do it, someone else will. Why? Because it’s that good. Traditional “open” surgeries that required a weeks hospital stay, can now be performed in an outpatient care center, and recovery time is just a few hours. Why is this good? Because the more operations a surgeon can perform, the more people they can help. The robot assists the surgeon, the surgeon can spend less time on “recovery” patients, and more time on “operative” patients. Make no mistake about it, doctors spend a fortune becoming surgeons, and they need to be doing what they’re trained to do. We need them to do so, or the healthcare system will crumble. New technology is a good thing, and we must move away from the old adage, “They don’t build them like they used to.” Thank goodness too, because we don’t want them to be built like they used to.
Next week we’re going to take a look at sales vs. marketing. What’s the difference? The salesman can do both. Right?